Senin, 23 April 2012

Q1 2012 results, Nokia Smartphone Sales Down Drastically




Nokia has recently announced their financial results for Q1 2012.And, it seems not so good. Nokia's smartphone division is going through the most difficult, primarily due to decreased sales of mobile phones Symbian, the smartphone competition from other manufacturers.


Meanwhile, sales for registered Lumia is pretty good, though still far from closing the Symbian mobile phone market loss. From the calculation, the combined net sales of Nokia fell 29% from year to year (Year on Year / YoY) to 7.354 billion euros and the company posted a loss of 1:34 billion Euro.


Nokia Devices & Services Division experienced a sharp decline in net sales, 40% YoY. Mainly due to poor smartphone sales, which fell 51% in the amount shipped. That is, less than half as Q1 of 2011.Meanwhile, net sales to decline 32% feature phone and anjlok16% in the number of units shipped. As a result, overall, device & Services recorded a loss of 219 million Euros, with a negative profit margin of 5.2%.


Nokia Sales




Regional, European and Chinese market before a strong consumer base for Nokia. But with the weakening of popularity, the Finnish vendor is only able to sell 15.8 million units of mobile phones in Europe (down from 23.4 million in Q1 2011) and 9.2 million units in China (down sharply, 62%, from 23.9 million units as of Q1 2011).For the Middle East and Africa, and Asia-Pacific region remains a strong market for Nokia.


In other areas, marketing Nokia also dropped. Sales in North American markets shrank, from 1.2 million units in Q1 2011 to 0.6 million for Q1 of this year. However, for North America and Latin America recorded no gain in smartphone sales Lumia.


Seeing these conditions, CEO Stephen Elop Nokia remains confident in the strategy of Nokia. He said, Nokia will be able to rise to the Windows Phone, with upper and lower ranges cover of Windows Phone marketplace, which will launch Lumia Lumia 900 and 610 (which just started rolling in Asia). In addition Nokia will strengthen its portfolio of S40 in the next quarter. Also, would impose a strategy of price cuts.


Additional bit of information about the Nokia, that Colin Giles (Executive Vice President of Sales division and a member of the Nokia Leadership Team) will reportedly resigned from both positions at the end of June, for personal reasons.

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